Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Google+
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • StumbleUpon
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress

Archives for February 12, 2017

Beer In Ads #2185: Heineken Refreshes A Bird

February 12, 2017 By Jay Brooks 3 Comments


Sunday’s ad is for Heineken, from 1981. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, a bird flies up to a beer can, and in the second panel perches on the can. After pecking the can open and taking a sip, I suppose he’s supposed to look transformed. But I confess for this one, the bird doesn’t really look different from the previous two panels. He may look a little happier — he does appear to be smiling — but is otherwise unchanged.

Heineken-1981-bird

Filed Under: Beers Tagged With: Advertising, Heineken, History

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Enter your email address:

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

Recent Posts

  • Historic Beer Birthday: Samuel C. Whitbread February 16, 2019
  • Beer Birthday: Brendan Moylan February 16, 2019
  • Beer In Ads #2906: Bière Du Fort-Carré February 15, 2019
  • Beer Birthday: Daniel Satterthwaite February 15, 2019
  • Historic Beer Birthday: Emil Resch February 15, 2019

RSS Brookston Beer in Art

  • New Belgium SpicesTorie Partridge2015
    New Belgium SpicesTorie Partridge2015

Recent Comments

  • Angeline Ungerer on Historic Beer Birthday: M.K. Goetz
  • Dick DeShon on Historic Beer Birthday: M.K. Goetz
  • John hughes on Beer In Ads Special Edition: John Ireland’s The Gentle Art of Making Guinness
  • John hughesy on Beer In Ads Special Edition: John Ireland’s The Gentle Art of Making Guinness
  • Moe Peppers on Beer In Ads: #2859: A Clear Commitment
February 2017
S M T W T F S
« Jan   Mar »
 1234
567891011
12131415161718
19202122232425
262728  

Find Something

Tag Cloud

Advertising Anheuser-Busch Announcements Ballantine Bay Area Bottles Brewers Association Brewing Equipment Budweiser Business California Cans Christmas Europe Germany Great Britain Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage National Northern California Pabst Packaging Patent Pennsylvania Photo Gallery Press Release Prohibitionists San Francisco Schlitz Science Science of Brewing Sports Statistics UK Uncategorized United States Video