Saturday’s ad is for Schlitz, from 1909. In the first decade of the 20th century, Schlitz Brewing, then one of the larger breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, celebrating their 50th anniversary, having been founded in 1849, they’re talking about their purity, and “common beer, usually, costs you just as much as Schlitz,” so the inference is that you might as while buy the Schlitz.
Archives for April 1, 2017
I confess I completely forgot about the baseball season starting tomorrow. I’d set up the annual Brookston Hitting Derby, but promptly forgot about it again. We used to call it a Home Run Derby because to keep things simpler, we only counted those, but more recently I monkeyed with the scoring (because I generally can’t keep well enough alone) so while it’s still simpler than being in a full-blown fantasy baseball league, there are now more ways to get points. Still, we do it just for fun, and there are twenty spaces available if you want to play along, although we only need four to draft (two more now). But hurry up, the league will draft late tonight since the season starts tomorrow, so sign up today if you want to join.
In order to join the league, follow this link, and I think that’s all you have to do, other then follow the on-screen instructions. If that’s not right, or you’re having trouble, leave a comment below and a way to reach you. Otherwise, see you on the diamond.