Sunday’s ad is from Pabst, from 1898. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with another beautiful illustration of a gothic cathedral. There’s a woman in the foreground presumably having trouble sleeping who’s spinning wool as opposed to just counting sheep. But she should have simply drunk some Pabst Malt Extract, which would transport her straight to slumberland.
Archives for August 2017
Beer In Ads #2366: A Tower Of Strength
Saturday’s ad is from Pabst, from 1898. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a big bottle of Pabst Malt Extract towers over iconic world landmarks, making it a tower of strength “of special value, as it combines both Tonic and Nutritive Properties.”
Beer In Ads #2365: The Invalid
Friday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re an invalid and having trouble recovering from some terrible tragedy, you’re in luck. “No gift of modern science is to them a great blessing than Pabst Malt Extract.”
Beer In Ads #2364: The Light Of Liberty
Thursday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re having trouble sleeping due to that guy on the tower holding the lights, they suggest Pabst Malt Extract, which “never fails to insure sleep.”
Beer In Ads #2363: The First Inauguration
Wednesday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, using the inauguration of George Washington as our first president under the new constitution, Pabst argues that using their Malt Extract will keep you from dyspepsia and indigestion, especially if you are “a brain worker.”
Beer In Ads #2362: Mayflower Mother’s Milk
Tuesday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, the Mayflower sits in a Bay in Massachusetts, but the text of ad discusses “Mother’s Milk” and nursing mothers and how much improvement was seen after trying Pabst Malt Extract.
Beer In Ads #2361: Had Been Sick
Monday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a Native American was explaining to a woman that he was no longer sick thanks to the healing pwers of “Pabst Malt Extract.”
Beer In Ads #2360: Fatigue And Weakness
Sunday’s ad is from Pabst, from 1896. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, another beautiful illustration of knights and churches with the tagline “Fatigue and Weakness” followed by “yield to the persuasive powers of Pabst Malt Extract, “The ‘Best’ Tonic.”
Beer In Ads #2359: Hear This!!
Saturday’s ad is from Pabst, from 1896. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with a circular gothic window containing the Pabst logo in the center, the headline is simply “Hear This!!” That’s followed by a list of all the tired feelings that you need to fix with some “spring medicine,” also known as Pabst Malt Extract.
Beer In Ads #2358: The “Best” Tonic
Friday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, another one using the headline “A Pint of Food,” it also is comparing ancient Egypt and America’s beer. Take a close look at the two columns. On the left are scenes of brewing in Egypt, but on the right column you can see modern brewing depicted but in the style of ancient Egypt, which is actually pretty cool.