Wednesday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad just hung a banner on a football, or soccer ball. I’m not sure when he was able to do that, but as a player took a shot on goal, the ball went flying high into the stratosphere, well wide of the mark, and I have to think having a sign taped to it would make it harder to aim. As Bill walked away, he quipped, “There’s plenty of ‘kick’ in that.”
Archives for September 13, 2017
Today is the 42nd birthday of Mikkel Borg Bjergsø, founder of the Danish gypsy brewery Mikkeller. I first met Mikkel in Burton-on-Trent in 2008, during I trip when I accompanied Matt Brynildson to Marston’s where he was doing a collaboration beer. And I more recently ran into him at the Firestone Walker Invitational Beer Festival a few of the past five summers in Paso Robles. Join me in wishing Mikkel a very happy birthday.
Today is the 65th birthday of Italian beer writer Lorenzo Dabove, one of Europe’s most celebrated. I first met Lorenzo in San Diego nearly a decade ago, and have run into him here and again a few times since, most recently at the Craft Brewers Conference and the World Beer Cup three years ago in Denver, and annually at the Brussels Beer Challenge in Belgium. He’s a great voice for better beer everywhere, though especially his native Italy and Belgium. Join me in wishing Lorenzo a very happy birthday.
At a beer dinner at Lost Abbey in 2008. From left: Tomme Arthur (Lost Abbey), Lorenzo, Vinnie Cilurzo (Russian River), Sam Calagione (Dogfish Head), Adam Avery (Avery Brewing) and Rob Todd (Allagash).
Today is the 57th birthday of Dan Gordon, co-founder of Gordon Biersch Brewing, which began in San Jose, California. Dan studied brewing in Germany and was the first American to graduate from Wissenschaftszentrum Weihenstephan with a brewing degree. His brewpub chain was one of the first to really focus on lagers, and especially German-style beers. Dan has gotten to be a good friend over the years and he’s also a terrific jazz trombonist! Join me in wishing Dan a very happy birthday.
At the Celebrator tasting us his newest beer, an unfiltered Dunkelweizen.