Saturday’s ad is for Bass Ale, from 1939. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, again for the U.S. market, they’re showing the closing of the stock market in both the U.S. and England, but both are finishing their day with a bottle of Bass Ale.
Archives for September 30, 2017
Beer Birthday: Alan Atha
Today is the 66th birthday of Alan Atha, former co-founder and brewmaster of Baeltane Brewing in the town I most recently lived in, Novato, California. I first met Alan when he was a nanobrewery in planning, and he’s taken the experimental spirit of homebrewing and transitioned beautifully to commercial brewing, while retaining the playful nature that makes so many of his beers interesting, and delicious, with names like The Frog That Ate the World Double IPA and Rumplestiltskin. Unfortunately, Baeltane closed last, and I’m not sure what Alan’s next move will be, beer-wise, but hoping we’ll learn something soon. Join me in wishing Alan a very happy birthday.
Alan, in a great photo by Mario Rubio.
Serving bread and beer. [Photo by Riggy.]
Joe Tucker, me and Alan at the Craft Beerd book release party in Petaluma.
[Note: first two photos purloined from Facebook]