Friday’s ad is for Guinness, from 1948. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is entitled “Alice in Snowmansland,” and features a short story about a glass of Guinness, Alice, the Mad Hatter and a snowman, but has a different illustration from one I shared a few days ago from the 1950s.
Archives for December 8, 2017
Today is the birthday of Charles N. Hamm (December 8, 1886-October 16, 1918). This is one of the brewer’s birthdays I know the absolute least about. What little I know came from a snippet from a genealogical page about the family that bought the Hamm’s family brewery in 1932, although the Jung’s had apparently been leasing it for many years before that, possibly as early as 1918. Charles N. Hamm and his family, as far as I can tell, owned and possibly founded (although it seems more likely they bought in to) the Silver Lake Brewery, which was founded in Random Lake, Wisconsin in 1866. Charles’ father, Carl Hamm, was born in 1853, in Baden-Württemberg, Germany so it seems unlikely he started a brewery in Wisconsin when he was thirteen, plus records indicate he came to the U.S., initially New York, in 1872, and didn’t settle in Wisconsin until at least 1883, which is where his son Charles was born.
But at some point the Hamm family did acquire it, renaming it the Charles Hamm Brewery in 1910. In 1917, The Brewers Journal listed Charles N. Hamm as the “president, general manager, and brewmaster.” Hamm apparently enlisted in the Army and was sent to Europe to fight in World War I, leaving William Jung as brewmaster. Unfortunately, Hamm caught pneumonia while overseas and died in 1918.
In 1920, Jung leased the brewery from the Hamm family, and called it the Jung Beverage Co. during prohibition, but bought it outright in 1932. From then on it was known as the Jung Brewing Co. and 1952, when Jung sold out to Herman Sitzberger, who kept it going under the same name until 1958, when it closed for good.
Today is the 51st birthday of Peter Licht, brewmaster at Hermitage Brewing. Peter grew up in Rochester, New York but came to California to attend the master brewers program at U.C. Davis in 1994, and ended up staying in the Bay Area. When I first met him, he was brewing at Coast Range Brewing in the South Bay. When that brewery folded, he joined the San Jose Tied House, and moved with the equipment to when they closed to the brewpub to create the Hermitage Brewery at a new location and he’s been there ever since. Peter made some great contract beer for me at Coast Range (when I was at BevMo) and I was happy to see him land at Hermitage, where he’s continued to brew a wide range of great beers. Join me in wishing Peter a very happy birthday.
An arty shot on Hermitage’s old brewhouse, which used to be at the San Jose Tied House. My favorite wedding photo is Sarah and me on this same brewhouse during our reception there over twenty years ago.