Saturday’s ad is for Guinness, from 1932. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “A Guinness Carroll,” and features a rewritten poem by Lewis Carroll, “You Are Old, Father William” which is from “Alice’s Adventures in Wonderland,” published in 1865. “It is recited by Alice in Chapter 5, ‘Advice from a Caterpillar’ (Chapter 3 in the original manuscript, Alice’s Adventures Under Ground). Alice informs the Caterpillar that she has previously tried to repeat ‘How Doth the Little Busy Bee’ and has had it all come wrong as ‘How Doth the Little Crocodile.’ The Caterpillar asks her to repeat ‘You Are Old, Father William,’ and she recites.” Of course, they added Guinness into the mix.
Archives for December 16, 2017
Today is the 43rd birthday of Bryan Selders, who until 2011, he was lead brewer of Dogfish Head Craft Brewery and one-half of the hip hop duo The Pain Relievaz, before leaving the industry temporarily to do web design at Inclind. He later returned to brewing, and became the brewmaster at Post Brewing in Colorado. Earlier this year, he returned to Dogfish Head as their brewing ambassador. I first met Bryan at Hop School in Yakima, Washington years ago and he’s a terrifically talented and fun person. Join me in wishing Bryan a very happy birthday.
Note: All photos purloined from Facebook.
Today is the birthday of Joseph Fallert (December 16, 1841-July 4, 1893). He was born in Achern in Western Baden-Württemberg, Germany in either 1841 or 1842 (sources vary), but moved to New York City when he was fifteen, in 1856, and worked for several different breweries in Brooklyn, before buying a building from his employer, brewer Otto Huber, and founded the Joseph Fallert Brewery in 1878. Incorporating in 1884, he renamed it the Joseph Fallert Brewing Co. Ltd. but it closed in 1920 for good when prohibition began.
I couldn’t find very much information about Fallert, not even when he passed away, although it appears possible that he may have outlived his son, who ran the brewery until his own death in 1919.
Take a look at this amazing newspaper ad from 1897, extolling the virtues of Fallert’s Alt-Bayerisch and especially its “family use.” “It’s a food.”
Today is the 34th birthday of Nicole Erny, a certified Master Cicerone and passionate beer lover, who used to work at The Trappist and as a “Beer Ambassador” at the CommonWealth Cafe & Public House, both in beautiful downtown Oakland. She also used to work with Ray Daniels’ Cicerone program, but recently left that position for her next adventure. Nicole and I almost worked together on a great-sounding beer project, but alas it fell apart, and she’s got plans afoot. She’s a great advocate for better beer and has more energy than any three people I know. Join me in wishing Nicole a very happy birthday.
A great shot for Nathan Smith and Nicole’s Beer School at The Trappist several years ago. (photo “borrowed” from Jon Weber’s Beer Obsessed, in the hopes he won’t mind.)