Tuesday’s ad is for Rheingold, from 1952. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, which is a second ad that American actor and filmmaker John Wayne did for Rheingold in this campaign series, he claims to be a simple man with simple tastes. His favorites include a fast car, a friendly dog, an informal home and his beer to be Rheingold Extra Dry.
Archives for January 2018
Beer In Ads #2529: My Beer Is Rheingold Says Claudette Colbert
Monday’s ad is for Rheingold, from 1953. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American film actress Claudette Colbert, claims that her favorite role is playing hostess in her own home, where she serves her “old friend” Rheingold Extra Dry.
Beer In Ads #2528: My Beer Is Rheingold Says Edmond O’Brien
Sunday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Edmond O’Brien, explains that he loves both sports and beer, especially Rheingold Extra Dry.
Beer In Ads #2527: My Beer Is Rheingold Says Joan Caulfield
Saturday’s ad is for Rheingold, from 1952. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and former fashion model Joan Caulfield, explains that she understands the appeal of Rheingold Extra Dry because she grew up in New Jersey.
Beer In Ads #2526: My Beer Is Rheingold Says Ralph Bellamy
Friday’s ad is for Rheingold, from 1944, 1946 and 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1944, American actor Ralph Bellamy, says “an actor should never miss a cue,” which is why inexplicably he’s the first person to say “swell” whenever somebody suggests a drink of Rheingold Extra Dry after a show.
In this second ad from 1948, Bellamy is working in New York, where he sees more Rheingold Extra Dry labels on tables there than any other brand.
In this third ad from 1946, Bellamy is filming “State of the Union,” a political drama, but what he thinks the country needs is more Rheingold Extra Dry labels on tables there than any other brand.
Beer In Ads #2525: My Beer Is Rheingold Says Irene Dunne
Thursday’s ad is for Rheingold, from 1953 and 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1953, American film actress and singer Irene Dunne, is becoming a hostess and so far the only thing she’s managed to get ready is the beer, Rheingold Extra Dry.
In this second ad from 1958, she’s still entertaining and says she always includes an “R.S.V.P.” on her invitations, which in her case meant “Rheingold’s so very pleasant.”
Beer In Ads #2524: My Beer Is Rheingold Says Robert Cummings
Wednesday’s ad is for Rheingold, from 1953. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American film and television actor Robert Cummings, who’s showing off his hobby of making model cars, saying they’re just like the real thing, just like his favorite beer, Rheingold Extra Dry.
Beer In Ads #2523: My Beer Is Rheingold Says Arlene Dahl
Tuesday’s ad is for Rheingold, from 1953. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress (and mother of Lorenzo Lamas) Arlene Dahl, ask if you’d like her to sketch you and then says to smile, and a big smile “just as though I’d offered you …” Rheingold Extra Dry.
Beer In Ads #2522: My Beer Is Rheingold Says Hoagy Carmichael
Monday’s ad is for Rheingold, from 1948 and 1958. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1958, American composer, pianist, singer, actor, and bandleader Hoagy Carmichael, gives some gold advice about luck being a major part of the game, then contrasts that by saying luck plays no part of Rheingold Extra Dry, because it’s good every time.
He also did an earlier ad, in 1948, and he was still playing golf, this time worrying over choosing the wrong club, but then says he never worries about picking the wrong beer, which is always Rheingold Extra Dry.
Beer In Ads #2521: My Beer Is Rheingold Says Dorothy Lamour
Sunday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and singer Dorothy Lamour, lists off her favorite things and among them was Rheingold Extra Dry, which claims she discovered when she was working as a singer in New York.