Wednesday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features English-born British-American actor of Welsh descent Maurice Evans. He was “noted for his interpretations of Shakespearean characters. His best-known screen roles are probably Dr. Zaius in Planet of the Apes and as Samantha Stephens’s father Maurice in Bewitched.” In this ad, Evans brings up the idea that “you can tell a lot about a person by his pets” but he’d rather be judged by his favorite beer, which unsurprisingly was Rheingold Extra Dry.
Archives for February 28, 2018
Today, it’ also the 58th birthday of Knut Albert Solem from Oslo, Norway, who has one of the premiere beer blogs in Scandinavia, Knut Albert’s Beer Blog. Though I’ve never met him in person, we have corresponded a time or two through blog comments or e-mail and I certainly enjoy his perspective on beer. Join me in wishing Knut a very happy birthday.
Today is the birthday of James Younger (February 28, 1818-August 5, 1868). He was born in Alloa, Clackmannanshire, Scotland, and was the son of George Younger, and the grandson of George Younger, who founded the brewery that would become George Younger and Son in 1764. He was also a first cousin of Robert Younger (1850-1887) and the ancestor of the Younger family of York, North Yorkshire. Presumably because he wasn’t the first, but one of several in the very early days of the brewery, there’s very little information about him I could find.
He married Janet McEwan, daughter of John McEwan, in November 1850.
Today is the 39th birthday of Jeff Bell, whose alter ego was, until several years ago, Stonch, one of England’s best bloggers. He retired from blogging to concentrate on his new job as landlord of a London pub, The Gunmakers, in Clerkenwell, a village in the heart of London. I stopped by to meet Jeff on my way back from a trip to Burton-on-Trent years ago. And several years back, I saw Jeff several times during GBBF week. But later, the blogging started up again, and he moved on from that pub, and for a time he was the landlord of the Finborough Arms in Earl’s Court, next to the Finborough Theatre, but he’s moved on from there, and for awhile was tramping around Italy as an “Englishman living in Tuscany.” But he’s back in England, and has taken up residence in the East Sussex town of Rye as the publican and proprietor of the Ypres Castle Inn. Join me in wishing Jeff a very happy birthday.
Jeff Bell, a.k.a. Stonch, at The Gunmakers Pub in central London.
Today is the birthday of Joseph Metcalfe (February 28, 1832-?). There’s very little information I could find about Joseph Metcalfe. He appears to have been born in Yorkshire, England and was a brewer who owned breweries in both Louisville, Kentucky and New Albany, Indiana, which is just across the Ohio River from Louisville.
He’s mentioned, curiously, in Germans in Louisville, in the prehistory of the town, from a German perspective.
And again similarly in an Encyclopedia of Louisville:
Here’s the story from IndianaBeer.com:
Colonel Joseph Metcalfe started a brewery in New Albany in 1847 which he sold to William Grainger in 1856 who sold it to Paul Reising in 1857. Reising sold it to Martin Kaelin in 1861 who renamed it Main Street Brewery. This was a two-story building of 40×60 feet with two lagering cellars. It employed five men who made 3,600 bbls by 1868.
And this is how he’s mentioned in Hoosier Beer: Tapping Into Indiana Brewing History:
Tavern Trove has a slightly different timeline for the brewery, as do a number of sources.
Joseph Metcalfe Brewery 1847-1857
William Grainger 1857-aft 1857
Paul Reising Aft. 1857-1861
Martin Kaelin, Main Street Brewery 1861-1882
Louis Schmidt, Main Street Brewery 1882-1883
Hornung and Atkins, Main Street Brewery 1883-1886
Jacob Hornung, Main Street Brewery 1886-1889
Indiana Brewing Co. 1889-1895
Pank-Weinmann Brewing Company. 1895-1899
Merged with the Southern Indiana Ice and Beverage Co. of New Albany, Indiana in 1899
This is Metcalfe’s brewery shortly after he had sold it to Paul Reising.