Monday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features Anglo-Indian actress Merle Oberon. “She began her film career in British films as Anne Boleyn in The Private Life of Henry VIII (1933). After her success in The Scarlet Pimpernel (1934), she traveled to the United States to make films for Samuel Goldwyn. She was nominated for an Academy Award for Best Actress for her performance in The Dark Angel (1935). A traffic collision in 1937 caused facial injuries that could have ended her career, but she recovered and remained active in film and television until 1973.” In this ad, she says that she’s very superstitious and that most people she knows don’t agree with her superstitions, although they all do agree to drink Rheingold Extra Dry.
Archives for March 5, 2018
Today is the birthday of Frederick “Fritz” Breckle (March 5, 1849-?). I can find almost nothing about Breckle, apart from he opened the Frederick Breckle Brewery in 1896, but it closed just one year later, in 1897. It was located at Point Lobos Road and Boice (or Boyce) Street. Given how close his last name is to Gottlieb Brekle, who started in 1871 what would become the Anchor Brewery in 1896, it would seem odd that they’re not related. In searching through old records, it appears that the two spelling are interchangeable, which frankly makes that more plausible. Also, a page from the 1880 census lists his father as “G. Breckle,” but with no more information that that. Still, it seems reasonable that both father and son could have been brewers. Although I have to say that’s pure speculation and guesswork, there’s nothing I can find that’s definitive or proves any connection.