Wednesday’s ad is for Rheingold, from 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actress, singer and dancer Nanette Fabray. “She began her career performing in vaudeville as a child and became a musical theatre actress during the 1940s and 1950s, winning a Tony Award in 1949 for her performance in Love Life. In the mid-1950s, she served as Sid Caesar’s comedic partner on Caesar’s Hour, for which she won three Emmy Awards, as well as co-starring with Fred Astaire in the film musical The Band Wagon. From 1979 to 1984, she appeared as Katherine Romano on the TV series One Day at a Time.” In this ad, Fabray claims the most fun she’s had on stage is “playing in ‘high button shoes'” but off stage, it’s drinking Rheingold Extra Dry.
Archives for March 7, 2018
Today is the birthday of Conrad Pfeiffer (March 7, 1854-April 24, 1911). He was born in Germany, possibly Wurzburger, but moved to Detroit, Michigan in 1871, founding the Conrad Pfeiffer Brewery in 1889. In 1902, it became known as the Pfeiffer Brewing Co. which remained its name even after prohibition. With falling sales, in 1962 they changed the name to a more generic Associated Brewing Co., but that only lasted four years with the brewery closing for good in 1966.
This biography of Pfeiffer is from the “History and Biography of the City of Detroit and Wayne County, Michigan,” published in 1909.
And this is the history of the brewery, excerpted from “Detroit Beer: A History of Brewing in the Motor City,” by Stephen C. Johnson:
And this history of the brewery is also from the “History and Biography of the City of Detroit and Wayne County, Michigan,” published in 1909.