Thursday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features Jean Patchett, who “was a leading fashion model of the late 1940s, 1950s and early 1960s,” and “among the best known models of that era.” And I guess she had a small waist, too.
Archives for May 24, 2018
The explanations involving beer are fairly interesting, where in Section XI: Agriculture, Horticulture, Vegetables, Fruits, Plants, Flowers, Beverages, Etc. they have the following:
And this is from Section XV: Epithets and Phrases:
And finally, this odd historical anecdote is from Section XIII: Public Buildings, Inns of Court, Wards, Churches, Streets, and Localities of London and Westminster.”