Thursday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features Jean Patchett, who “was a leading fashion model of the late 1940s, 1950s and early 1960s,” and “among the best known models of that era.” And I guess she had a small waist, too.
Archives for May 24, 2018
The Etymological Compendium On Beer
So this is another word nerd find. The book is titled “The Etymological Compendium, or Portfolio of Origins and Inventions,” published in 1828 (although I’ve also come across a copy from 1830).
The explanations involving beer are fairly interesting, where in Section XI: Agriculture, Horticulture, Vegetables, Fruits, Plants, Flowers, Beverages, Etc. they have the following:
And this is from Section XV: Epithets and Phrases:
And finally, this odd historical anecdote is from Section XIII: Public Buildings, Inns of Court, Wards, Churches, Streets, and Localities of London and Westminster.”