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Archives for May 27, 2018

Beer In Ads #2653: Ballantine Beer Watches Your Belt-Line

May 27, 2018 By Jay Brooks Leave a Comment


Sunday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features still another thin-waisted model, though I’m not sure if she was well-known or not. But I guess she had a small enough waist to get the job, something all of the women in this series of ads seem to share.

Ballantine-1954-belt-line-Life-0322

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

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