Sunday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features still another thin-waisted model, though I’m not sure if she was well-known or not. But I guess she had a small enough waist to get the job, something all of the women in this series of ads seem to share.
Archives for May 27, 2018
Today is the 39th birthday of Shaun Hill, who founded the Hill Farmstead Brewery. After learning to homebrew, he took a job at a local brewpub, the Shed, and eventually became its brewer. After a stint brewing in Copenhagen at Nørrebro Bryghus, he returned to his hometown of Greensboro, Vermont and founded his brewery in 2010. His brewery and beers have gone on to win many accolades. Certainly, the ones I”ve tried have been terrific. I first met Shaun when he was visiting Russian River Brewing a couple of years ago and again at the last two Rate Beer Best events here in Sonoma County, and it’s been great fun getting to know him a little bit. Join me in wishing Shaun a very happy birthday.
Jim Koch, the founder of Boston Beer Co., known primarily for their Samuel Adams beers, is celebrating his 69th birthday today. Jim was instrumental, of course, in spreading the word about craft beer, especially in the early days when Samuel Adams was often the first one to be available in many pockets of the country. Join me in wishing Jim a very happy birthday.
Daniel Bradford and Amy Dalton, both with All About Beer, sandwiching Jim Koch, and flanked by drinks writer Rick Lyke, who writes online at Lyke 2 Drink.
After judging the finals for the Longshot Homebrew Competition in Boston. From left: Jason Alstrom (from Beer Advocate), Tony Forder (from Ale Street News), Bob Townsend (a food & drinks columnist for the Atlanta Journal-Constitution), Jim Koch (founder of the Boston Beer Co.), yours truly (on assignment for Celebrator Beer News), Julie Johnson (from All About Beer magazine), and Todd Alstrom (also from Beer Advocate).