Thursday’s ad is for GBX Malt Liquor, from 1970. It was introduced by Grain Belt around 1970. The ad shows disembodied images of four couples and other “lifestyle” images of race cars in a very seventies style. I’m not sure what the connection to racing they’re trying to draw, but it’s an odd one.
Archives for June 14, 2018
Today is the birthday of George Peter Allen Schmitt (June 14, 1833-May 4, 1897). He was born in Zell-in-der-Pflaz, Bavaria. Originally trained as a carpenter, he came to America when he was 19, in 1852, eventually shifting careers to importing wines. That proved successful enough that he partnered with Henry Elias to open the Central Park Brewery, and after changing partners a few times it became known as the Schmitt & Schwanenfluegel Brewery, which was in New York City, near Central Park at 1065 Avenue A, between 56th & 57th. Schmitt passed away in 1897, and his son, also George Schmitt, kept it going briefly, but he also died the following year, in 1898.
The brewery was originally known as the Henry Elias Brewery, who founded it near 15th Street & Broadway in 1855. Elias, in 1865, partnered with George Schmitt, and became known as Henry Elias & George Schmitt Brewery, a.k.a. the Central Park Brewery (and was readdressed to 1065 Avenue A, between 56th & 57th). In 1868, Schmitt partnered with Christian Koehne to keep it going and it became the Schmitt & Christian Koehne Brewery. Then in 1885, Koehne left and Louis Von Schwanenfluegel came to the business and it became known as Schmitt & Schwanenfluegel Brewery, which it remained until it closed in 1906. During that time it was also known as Consumers Park Brewing Co. and also Central Park Brewery.
Today is my good friend John Bryant’s 51st birthday. I first met John when he was with Deschutes Brewery in Bend, Oregon. Several years ago he migrated to Odell Brewing in Fort Collins to work his magic on them, and then a few years ago he joined Dale at Oskar Blues. He then left Oskar Blues and disappeared for a time, finally re-emerging in Spokane, Washington with the then-newly rebranded No-Li Brewing. Join me in wishing John a very happy birthday.
At the Brewer’s Reception before GABF in 2006. From left: Bob Pease (Brewers Association), Vinnie Cilurzo (Russian River Brewing), John and his wife Cindy, Banjo (Real Beer) and Tom McCormick (California Craft Brewers Association).
Today is the 55th birthday of Warren Pawsey, head brewer for Little Creatures’ brewery in Geelong. And for the last couple of years, he’s been the head judge for the Australian International Beer Awards, which I had the privilege to judge a few years ago, and I keep planning to make it back. I first met Warren at Russian River Brewing, the night before he and a contingent of Australians flew to San Diego, where I also then joined them to judge at the World Beer Cup. Warren’s also a terrific person to share a pint with and a great brewer, too. Join me in wishing Warren a very happy birthday.
Today is the 46th birthday of James Costa. James is a brewer and co-founder of Oakland Brewing, and is also currently brewing at Half Moon Bay Brewing. But James has certainly made the rounds, and has also brewed for Moylan’s, Santa Cruz Aleworks, E.J. Phair and others. James is justly famous for his big, hoppy beers like the wonderful Sticky Zipper. Join me in wishing James a very happy birthday.