Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a checkerboard in mostly white pieces with just a couple of red pieces left. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
Archives for July 3, 2018
Today is the 45th birthday of Christian Ettinger, founder of Hopworks Urban Brewery, or HUB, in Portland, Oregon. I first met Christian when was the head brewer at Laurelwood, also in Portland. A few years later, having won several medals and awards, he struck out on his own in 2007, and it’s been over ten years now. They started canning their beer in 2012, and also hard cider, and they make some wonderful beers. Join me in wishing Christian a very happy birthday.
Today is the 54th birthday of Tom Kehoe, founder of Yards Brewing, in Philadelphia, Pennsylvania. Tom’s been a fixture of the Philly beer scene as long as I can remember, at at least since 1996. He’s one of those people that you feel like you’ve known for years, even when you first meet him. And he’s a terrifically talented brewer, too. Tom was also kind enough to speak at the North American Guild of Beer Writers’ first symposium. Join me in wishing Tom a very happy birthday.
Tom explaining the beers he created for the colonial themed City Tavern.