Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in ice on an ice sculpture behind a lobster dinner with a bucket full of PBR bottles and a glass of beer being poured.
Archives for July 24, 2018
Over A Barrel: The Next Sessions Looks At The Good In Wood
For our 138th Session, our host will be Jack Perdue, who writes Deep Beer. For his topic, he’s chosen The Good in Wood, by which he means beer being stored in wood or otherwise flavored with it.
Here’s his full explanation of the month’s topic:
Wood has been used for millennia to store, transport and flavor beer, wine and spirits. Today, the relationship between wood and beer has regained its popularity with brewers and drinkers as observed in the prevalence of bourbon-barrel-aged beer and sours. This topic is deep and wide and meandering, romantic and historic, personal and professional.
I will suggest a few themes to stir your imagination on “The Good in Wood” but of course you can choose your own path.
- Historic uses of wood through a beer lens
- Physical characteristics of wood and that relationship with beer
- Professional and personal experiences such as wood-themed beer festivals or tours
- A favorite wood-influenced beer style or experience, e.g. your first bourbon barrel-aged beer, a special Flanders red moment or why you don’t like a lambic
- Other, let your imagination run as crazy as a wild ale
To participate in the August Session, simply post a link to your session post by commenting at the original announcement on or before Friday, August 3.
Beer In Ads #2710: What’ll You Have At The Shore
Monday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a towel draped over a beach chair overlooking the ocean, down the shore. Behind the chair is a wicker bucket full of PBR bottles and two glasses being poured. There’s also a plate of food with silverware. That’s a pretty sophisticated spread for the beach.