Tuesday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. Since this is the last day of July, I have several more of these ads, so here’s four of them to finish out the month. In these ads, “What’ll You Have” is written on various objects surrounding different dishes. First, on a salad bowl with skewers, then on the tool for cracking a lobster, around the metal stand for a bowl of stew, and on the wooden carving board with big, thick steak on it. In each ad, there’s also a full glass of beer and a bottle Pabst Blue Ribbon on the table.
Archives for July 31, 2018
Today is the 44th birthday of Jonathan Surratt. Jonathan launched the Beer Mapping Project and also runs the website for DRAFT magazine. He also created National Growler Day, though its exact date from year to year is still fluid, and he’s a twitter diva, too. Join me in wishing Jonathan a very happy birthday.