Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features a bottle and mug of Michelob, surrounded by a deck of cards with a few Jokers visible in what looks like a double-deck. The other thing that stands out is that this is an unusual deck of cards, not a standard one, based on the pips I can see. But to be fair, it’s all 2’s and Jokers.
Archives for August 8, 2018
Today is the birthday of Gretchen Schmidhausler. She recently opened her own small brewery, Little Dog Brewing in Neptune City, New Jersey. I first met Gretchen, I believe, when she was brewing at Basil T’s Brewery & Italian Grill, where she brewed for over a dozen years, although she’s been in the industry longer than that. Coincidently, Basil T’s will close for good tomorrow. Gretchen also is a beer writer, and wrote the book Making Craft Beer at Home, which was published in 2014. Join me wishing Gretchen a very happy birthday.
[Note: photos purloined from Facebook and her brewery website.]