Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features a bottle and mug of Michelob next to a plate containing a hamburger and a few chips. What could be more unexpected than a hamburger and a beer?
Archives for August 14, 2018
Today is the 42nd (maybe) birthday of Brandon Hernández, who is the Chief Marketing Officer for Societe Brewing, but was a beer writer long before joining AleSmith, and continues to write for the San Diego Reader and the West Coaster, as well as other publications. And he’s published the Complete Guide to San Diego Breweries. For a time, he was the Senior Communications Specialist for Stone Brewing, but left to join AleSmith. I run into Brandon fairly regularly at beer functions and he’s become one of my favorite people to hang out with. Join me in wishing Brandon a very happy birthday.
With a bevy of Celebrator writers in Chico for Beer Camp #93 in late 2012, to make a beer celebrating the 25th anniversary of the Celebrator Beer News. That’s Brandon sporting blond hair fourth from the left.
[Note: photos 1 and 3 were purloined from Facebook.]