Saturday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features a simple bottle and full mug of beer with their new tagline, possibly introducing it, “In Beer, Going First Class Is Michelob. Period.”
Archives for August 18, 2018
Today is Don Feinberg’s 63rd birthday, along with his wife Wendy Littlefield, ran the Belgian export company Vanberg & DeWulf. Their portfolio included such great beer lines as Dupont, Castelain and Dubuisson (Bush). They were also the original founders of Brewery Ommegang. Several years ago they celebrated their 30th anniversary of being involved in the beer industry and bringing great beer to America. Plus, they’re great fun to hang out and drink with. Unfortunately, a few years ago they sold Vanberg & DeWulf, and are taking some time off, before deciding on their next project. It’s been a while now, but hopefully, we’ll learn something soon. Join me in wishing Don a very happy birthday.
Wendy Littlefield, Don and Greg Engert at a Vanberg & DeWulf tasting in Washington, D.C. (photo by Chuck Cook)