Sunday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features a table full of Michelob bottles with a full mug of beer, and a pile of potato chips behind them. There’s great advice for cooking hot dogs. “Keep the charcoal hot … and the Michelob cold.”
Then at the bottom of the ad is the tagline “In Beer, Going First Class Is Michelob.”
Archives for August 26, 2018
Today is Pete Reid’s 55th birthday. Pete is the publisher of Modern Brewery Age. I first met Pete a number of years ago at a Craft Brewers Conference but finally got to know him much better during a trip to Bavaria a few years back, where the two of us took a side trip to Salzburg to visit the Austrian Trumer Brauerei. Join me in wishing Pete a very happy birthday.
Today is my good friend Pete Slosberg’s 68th birthday. Pete is, of course, best known for Pete’s Wicked Ales. After that he toyed with the idea of making barbecue but decided instead to make some incredible chocolates and had a small company, Cocoa Pete’s. A few years ago, I traveled to South America with Pete (where we took to calling him “El Pete“), where we both spoke and judged beer at a beer conference/competition in Argentina, the South Beer Cup, and then flew to Brazil to attend a pair of beer dinners Stephen Beaumont was hosting and for a while he was working on Mavericks, a newish line of canned session beers, along with Half Moon Bay Brewing, Pete and his wife Amy are just doing a lot of traveling and looking for the next adventure … or sour beer. Join me wishing Pete a very happy birthday!
This was taken the first time I met Pete, over fifteen years ago at the KQED Beer and Food Festival in San Francisco, when I was more or less still a civilian. It was after I’d written a book on beer, but before I started working as the beer buyer for BevMo.
Pete with his wife Amy and Celebrator publisher Tom Dalldorf at one of Bruce Paton’s beer dinners at the Cathedral Hill Hotel in February 2006.
Martin Boan, who organized and ran the South Beer Cup, with Pete in Buenos Aires.