Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features no splashy picture or no long story, just an empty bottle of Michelob beside an empty mug, thick with residual foam. And of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”
Archives for August 27, 2018
Today is Fred Bowman’s 74th birthday. Fred co-founded the Portland Brewing Co., which was bought a few years ago byPyramid Breweries, which in turn was bought by Magic Hat and then again by North American Breweries. Fred continues to be very active in the craft beer community, and has been supportive of the movement since the beginning. A couple of years ago, he dropped by and stayed with us during his drive ’round the country in a van, visiting old friends and family. Join me in wishing Fred a happy birthday.
By the Celebrator booth at OBF, from left, John Harris (head brewer at Full Sail Brewing), Tom Dalldorf, and Fred.