Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a Michelob bottle anthropomorphized with eyelashes and a speech bubble saying “Sometimes I wonder if you like me for myself … or just my shape. Hmm. And of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”
Archives for August 28, 2018
Today is the birthday of living legend Mike “Tasty” McDole, homebrewer extraordinaire, and one time co-host of “The Jamil Show,” or “Can You Brew It?” and a regular still on the “Sunday Show” on The Brewing Network. Tasty would never refer to himself that way, and on Twitter he claims to be simply a “homebrewer and a craft beer enthusiast.” But most of us who know him would, as he also admits, “make [him] out to be much more.” And that is correct, I believe, as Tasty is one of the best. He’s a former Longshot winner, has given talks at the National Homebrew Convention and has won countless awards and has collaborated with numerous commercial breweries on beers. Join me in wishing Tasty a very happy birthday.