Friday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1958, features a man who may be dressed for sailing, based on the two ships toward the top of the ad. He’s holding a can of beer, about to take a drink. But what I don’t know is what’s going on in the bottom right-hand corner. I can’t quite tell where they are and what they’re doing, but I think they’re drinking going on.
Archives for September 14, 2018
Today is the 50th birthday — the Big 5-O — of Steve McDaniels, a former brewer with 21st Amendment. These days McDaniels is hard at work building what might have become the Oakland Brewing Co. on 22nd Avenue in Oakland, and brewing their beer at other locations until it’s finished, at least he was the last time I talked to him. Admittedly, it’s been a little while so hopefully it’s still in the works. He’s also brewing beer for his other venture, Independent Brewing. Join me in wishing Steve a very happy birthday.