Friday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1965, features a couple raking leaves. Or perhaps they’re done. They are smiling and are holding beer cans in their hands.
Archives for October 12, 2018
Today is the 47th birthday of Luc De Raedemaeker, who’s the Tasting Director for the Brussels Beer Challenge, the Dutch Beer Challenge and also the owner of BIERinhuis. I first met Luc in D.C. when Stephen Beaumont introduced us during CBC, and then we judged together in Japan a few years ago, and I’ve also been privileged to judge at the BBC the last few years. We generally run into one another several times a year, both in the states and in Belgium, and he’s always fun to share a beer or three with. Earlier this summer, his family stayed with us for a week while they were on vacation in the states, and had a grand time. Join me in wishing Luc a very happy birthday.