Saturday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a swimmer in a pool, who’s just come from air, and perhaps he has the bends from a very deep pool. Because upon pushing out of the water and into the air, he’s seeing a vision of glass of beer suspended on the water, floating above the pool. It’s a miracle.
Archives for October 27, 2018
Today is the 53rd birthday of Thomas Kerns, who is the owner and brewmaster of the Big Island Brewhaus in Kamuela, Hawaii. He’s originally from Oregon, and started brewing commercially for a McMenamins Pub brewery. When I met him he was the head brewer for Maui Brewery, and he was there for over ten years before striking out on his own, which opened in 2008. I first got to know Thomas a bunch of years ago when we roomed together for GABF judging. Join me wishing Thomas a very happy birthday.
Thomas with Garett Marrero when he was still at Maui Brewing.