Wednesday’s ad is for Budweiser, from 1944. This World War 2 ad features a group of pilgrims walking through a snow-filled forest with the headline “Not an A Card in Ye Group,” which is a reference to rationing during the war. If you had an “A Card” you were permitted 3-4 gallons of gas per week, whereas a “B card” got you 8 and a “C card” got even more, but was reserved for doctors, mail carrier, railroad workers, ministers, etc. There were also “T cards” for trucks and buses and “X cards” for VIPs. It was primarily to save rubber, which was in short supply, not gas.
Archives for November 7, 2018
Today is the 41st birthday of Jason Petros, who is part of The Brewing Network, and co-host on the Session, host of Dr. Homebrew, plus he inexplicably has a podcast about disneyland called EarzUp Podcast. He really like the happiest place on earth. He even has a side business, covears, selling colorful covers for your mouse ears. Oh, and he’s the social media director for the Brewing Network, not to mention an avid homebrewer, of course. Join me in wishing Jason a very happy birthday.
Today is the 62nd birthday of Gary Fish, founder of Deschutes Brewing in Bend, Oregon. Gary grew up in Northern California wine country, but relocated to Bend to start the brewery in 1987, opening the original brewpub the following year. Since then, they built a production brewery and have gone on to open two additional brewpub locations, one in Bend and one in Portland. As of last year, they were the 5th largest craft brewery and the 11th largest brewery in America. Not bad for a brewery with a Porter as its flagship. Plus, Gary is a great person to discuss politics with, preferably over a beer. Join me in wishing Gary a very happy birthday.
Larry Sidor, former brewmaster at Deschutes (and now at his Crux Fermentation Project), with Alan Sprints (from Hair of the Dog) and Gary at their downtown Bend brewpub when we visited there last summer on a family vacation.
U.S. Representative Peter DeFazio, Gary, and Representative Greg Walden — all from Oregon — enjoying craft beer at a Capitol Hill reception when the Small Brewers Conference held their first meeting.
Today is the 58th birthday of Steve Altimari, founder and brewmaster of High Water Brewing. I first met Steve when he was still brewing for Valley in Stockton, before that went spectacularly south, and we’ve been good friends ever since. When Steve was working on the new brewing company, I even suggested the name and he graciously gave me a few shares in the company as a thank you. Of course, he’s also smart enough to never ask my business advice so I’m hardly involved and can remain in impartial. Though to be fair, the fact that he makes uniformly great beers helps. Join me in wishing Steve a very happy birthday.