Thursday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.
Archives for May 9, 2019
I came across this interesting book, published by Charles Austin Bates in 1899. It’s called “The Liquor Book” and is essentially an early book of clipart for liquor stores to use in advertising.
It’s 440 pages that begins with around sixteen pages explaining how to advertise your liquor store, along with some examples of ads. Below is their example of a beer ad on page 11.
The remainder of the book is hundreds of images to be used for advertising. Printed on just one side of the page, presumably so they can be used in paste-up, each one has one seems to be an arbitrary number at the top for cataloging purposes, I imagine. There is clipart for all kinds of drinks, including whiskey, wine, cocktails, champagne, etc. Here are some of the beer ones in the book.