Tuesday’s ad is for Birra Pedavena, from 1920. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in Pedavena, Italy in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. I can’t figure out who created the poster.
Archives for May 14, 2019
Today is also the birthday of Brian Stechschulte, former executive director of the San Francisco Brewers Guild, who then worked for Speakeasy Ales & Lagers as their Public Relations & Media Director for a time, but since late 2017 has been the Director of Marketing for Drake’s Brewing. I’m just guessing at Brian’s age, but by my reckoning he’s got to be about 41 this year. In addition to his regular work, he also writes online at All Over Beer and Bygone Beer. Brian’s a terrific ambassador for beer and a great addition to the industry now that’s a working stiff. I think of him as a kindred spirit. Please join me in wishing Brian a very happy birthday.
Today is the 59th birthday of Dan Carey, the mad alchemist brewer of New Glarus Brewing. I first met Dan at Hop School in Yakima, Washington many years ago, but I’ve been enjoying his beers far longer than that. He’s a fellow lover of brewing history and a terrific person, as well as one of the industry’s finest brewers. Join me in wishing Dan a very happy birthday.
Today is the 59th birthday of John Martin, one of the founders of Triple Rock Brewery & Alehouse in Berkeley. John, with his brother Reid, started on of the first five brewpubs in the U.S., and the only one that’s still owned by the same family that founded it. John also owns Drake’s Brewing and the Jupiter Taproom, too. He’s active in the local beer community and also with the CCBA, plus he’s a great guy with a very distinctive laugh. Join me in wishing John a very happy birthday.
John, me and Peter Hoey at last year’s opening gala for SF Beer Week.