Thursday’s ad is for Zum Essen, from 1963. I believe it’s from Switzerland. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Zum Essen Ein Bier, which Google translates as “To eat a beer,” although I suspect that’s not quite right. The poster was created by Swiss artist Paul Trauffer.
Archives for June 20, 2019
Ned Ward was “a satirical writer and publican in the late 17th and early 18th century, based in London.” He is believed to have been born some time in 1667, but died June 20, 1731. “His most famous work is The London Spy. Published in 18 monthly installments starting in November 1698, it was described by its author as a ‘complete survey’ of the London scene. It was first published in book form in 1703.”
But he also wrote a work entitled “A Vade Mecum For Malt-Worms,” published 1715. The book has a long subtitle, part of which is “A Guide to Good Fellows. Being a Description of the Manners and Customs of the most Eminent Publick Houses, in and about the Cities of London and Westminster.” The Dedication is priceless:
The first part of the book includes these descriptions of different kinds of drinkers, or sot:
But the majority of the book, in two parts, is taken up by what are essentially reviews or descriptions of London taverns, with colorful portraits of the patrons one might find at each one. Essentially, it’s an early Good Beer Guide to London. The whole book is in the public domain, so you can download it or take a look at it online at the Internet Archive. Here are a couple of representative examples.
Today is the 52nd birthday of Forest Gray, co-founder and former president of Speakeasy Ales and Lagers in San Francisco. I first met Forest when Speakeasy first bottled their beer when I was the beer buyer at BevMo. For the last many years, his brewery has made some terrific beers, especially their Big Daddy I.P.A., although the brewery has a new owner and I’m not sure how Forest is spending his time these days. Join me in wishing Forest a very happy birthday.