Saturday’s ad is for Trinkt Schweizer Bier, from 1920. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made by the Swiss Brewery Association to promote Swiss beer. The text, Trinkt Schweizer Bier, translates to “Drink Swiss Beer.” It was created by Swiss artist Hans Schoellhorn.
Archives for June 22, 2019
Today is the 41st birthday of Jean Moeder, founder of the Moeder Lambic bar in Brussels, Belgium. I first met Jean at his bar a few years back and have run into him since a couple of times. He’s very passionate about beer, and his place (both of them now) are amazing. Join me wishing Jean a very happy birthday.
[Note: all photos purloined from Facebook.]