Friday’s ad is for Bier, Biere, Birra, from 1978. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association with the tagline “Unsere Schweiz – Unser Bier,” which translates as “Our Switzerland — Our Beer.” It was created by Swiss artist Erich Hörner.
Archives for July 26, 2019
Today is the 68th birthday of Mark Ruedrich, co-owner, and original brewer, of North Coast Brewing in Fort Bragg. Mark was a marine biologist who discovered good beer while living in England. Looking for a spot to build a brewery in Northern California, he was drawn to the tidal pools around Fort Bragg, and built a mini-beer empire there beginning in 1988. His Old Rasputin Russian Imperial Stout was one of the first truly great world-class beers made by early American microbreweries and helped put the nascent industry on the map. Plus he’s great fun to share a pint with. Join me in wishing Mark a very happy birthday.