Wednesday’s ad is for the J. Peter Wahl Brauerei, from 1925. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the J. Peter Wahl Brauerei, which was also referred to as the Schiffbrauerei, the J. Peter Wahl Brauerei zum Schiff, or as in this ad, “Bierbrauerei zum schiff,” which means “brewery to the ship.” The brewery was located in Kaufbeuren, an independent town in the Regierungsbezirk of Swabia, Bavaria. The town is completely enclaved within the district of Ostallgäu. A brewery was known to be located there since 1540, but in 1868 it was founded as Brauerei zum schiff Th. Schmied, and the Wahl family acquired it in 1870. In 1969 it became a wholly-owned subsidiary of Stern-Brauerei Cark Funke. The poster is a beautiful illustration of a group of finely dressed men on a red boat with two swans on it, flying a Bavarian banner, with the ones not rowing drinking mugs of beer. It created by Swiss painter and poster artist Emil Cardinaux.
Archives for August 28, 2019
Today is the birthday of living legend Mike “Tasty” McDole, homebrewer extraordinaire, and one time co-host of “The Jamil Show,” or “Can You Brew It?” and a regular still on the “Sunday Show” on The Brewing Network. Tasty would never refer to himself that way, and on Twitter he claims to be simply a “homebrewer and a craft beer enthusiast.” But most of us who know him would, as he also admits, “make [him] out to be much more.” And that is correct, I believe, as Tasty is one of the best. He’s a former Longshot winner, has given talks at the National Homebrew Convention and has won countless awards and has collaborated with numerous commercial breweries on beers. Join me in wishing Tasty a very happy birthday.