Thursday’s ad is for the Zeughauskeller Zürich, from 1937. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Zeughauskeller Zürich, which is not a brewery, but a restaurant located in Zürich, Switzerland. The building was built in 1487, and rebuilt in 1867, and the name, Zeughaus, means that at some point weapons and war equipment were stored and repaired there. The restaurant opened in 1926, and now only displays weapons, including (at least according to legend) the crossbow used by William Tell. I’m not sure who the artist was who created this poster, but his initials were K.M.