Saturday’s ad is for Tuborg, from the early 1900s, I believe. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” I’m not sure what artist created this poster, but there are marks in the upper left and bottom left that may be the artist’s signature. The text on the bottom of poster reads “Det var det, jeg vilde ha’e!,” which Google translates as “That’s what I wanted!.” It does, however, resemble a close-up of the Thirsty Man after he got his hands on a beer.
Archives for January 11, 2020
Today is the 40th birthday — The Big 4-O — of John Holl, who’s a journalist that came over to the dark side full time; dark beer, that is. Originally on the staff of the Gray Lady — the New York Times — he’s now writing exclusively about beer from his home in northern New Jersey, and more recently he was a senior editor at Craft Beer and Brewing Magazine. Online, he’s at Beer Briefing and his latest book is the American Craft Beer Cookbook. I’ve had the pleasure of getting to know John during some travel over the last few years, from Denver to Boston, and even in Chile. He’s a great addition to the fraternity of beer writers. Join me in wishing John a very happy birthday.