Monday’s ad is for Tuborg, from 1994. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) created a series of minimalist posters using just green and white in 1985 that was so popular that they continued to use the motif for several years after that. They were known collectively as Grøn Tuborg because the text on the bottom of all of the posters read “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?” This one used similar thematic elements ten years later but appears to be for some kind of sweepstakes contest. The text, “Fa en spilleplade, hvor du køber Grøn Tuborg” is translated as “Get a playing board, where you buy Green Tuborg.”
Archives for January 27, 2020
Today is the 41st birthday of Logan Plant, founder and brewmaster of Beavertown Brewery, which he started in 2011. I met Logan first at the Firestone-Walker Invitational Beer Festival a few years ago and have run into a couple of times since both there and at the RateBeer Best Festival. He’s a very friendly and talented person and his beer is great, and it’s always been a pleasure to hang out with him. Please join me in wishing Logan a very happy birthday.
Today is the birthday of Henry Hubach (January 27, 1843-June 16, 1915). He was born in Germany but moved to the U.S. in 1865. It appears he may have been involved in the Wayne Street Brewery of Fort Wayne, Indiana, at least between 1874-1876. One breweriana reference states that it was actually known as the Henry Hubach Brewery for those two years. Although 100 Years of Brewing mentions that Hubach had been in the U.S. for twelve years before buying the brewery in Ohio, which would mean he emigrated in 1865 at the age of 22. They further state that he had previously worked in breweries in Philadelphia, Cincinnati and Milwaukee, not listing Indiana at all. So it’s possible, however unlikely, that there were two different Henry Hubachs.
At some point, our Henry Hubach moved to Tiffin, Ohio, which is in the northern part of the state. In 1877 he bought the Fred Giege & Jacob Schumucker Brewery, renaming it the City Brewery, though in 1906 it became known as Hubach’s Brewery Co. Some sources indicate City Brewery was its original name when it first opened around 1855, while others claim its original names was the Siegrist Brewery. The brewery operated until 1916, the year after Hubach died, and appears to have not survived his passing.
There’s surprisingly little biographical information about Hubach, although the Brewers Journal in 1915 did publish a brief obituary which sheds some light:
A local pamphlet-size book entitled the “History of Tiffin’s Breweries and Bottling Works,” by Joseph Terry has the most information I could find on Hubach.
Most accounts seem to say that Hubach bought his Ohio brewery in 1877, but it appears that he may have simply rented it for the first six years, only completing the purchase of it in January of 1883.
And speaking of the flood, some of the brewery’s best photos I could find are from the flood, known as the Great Flood of 1913.
“The brewery built on Tiffin, Ohio’s Madison Street near the Sandusky River was in operation by 1859. By 1878 the business was owned by Henry Hubach. The building withstood the 1913 flood; it was destroyed by fire in the 1960s.”
Today is the 50th birthday — The Big 5-O — of Peter Kruger, head brewer at Bear Republic Brewing. Peter was an early brewer at Full Sail in Hood River, Oregon. He came to California to become the original brewer at Stumptown Brewery when they opened in 2001, but left in 2005 to join Bear Republic. Peter has become an integral part of Bear Republic’s success since joining the team, and is a terrific person to share a pint with. Please join me in wishing Peter a very happy birthday.