Saturday’s ad is for Brasserie et Malterie de la Croix de Lorraine,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. This one shows fove different people all drinking a large mug of beer with the text above reading “ils Boivent tous la Biere de La Croix de Lorraine de Bar le Duc,” which translates to “they all drink the beer of La Croix de Lorraine from Bar le Duc.” I don’t know who the artist is that created the poster.
Archives for February 2020
Today is the 36nd birthday of Jessica Jones, who’s the former COO of Ninkasi Brewing. Several years ago, she left Ninkasi and became the Chief Marketing Officer and Director of Strategy for Enjoy Beer, the startup founded by Rich Doyle after he left Harpoon, but as far as I know it never really caught on as they’d hoped. Anyway, I haven’t talked to her in quite a while, and it appears she and her husband have moved to Eugene, Oregon and they’ve started a honey business, Queen’s Bounty Raw Honey. But since she’s one of the few people I know born on leap day, I wanted to still post about her birthday this year.
When I first met Jessica, she was blogging at beer as the Thirsty Hopster and helped do some of the behind-the-scenes setup when I founded the Bay Area Beer Bloggers. She then put her education to good use by getting a job with Firestone Walker, and found that she liked working for a brewery. So she went back to school and got her MBA, before moving to Portland. Since 2011, she’s been keeping Ninkasi Brewing humming, and keeping Jamie in line. It’s been fun to watch Jessica’s evolution in the beer world, and how amazing she’s made Ninkasi. And I expect she’ll do great things in her new position, as well. Join me in wishing Jessica a very happy birthday.
Friday’s ad is for Brasserie et Malterie de la Croix de Lorraine,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. This one is a beautiful example of the idealized illustration of a breweries that used to be popular. I don’t know who the artist is that created the poster, but there is a signature in the lower right-hand corner, but it’s hard to read. It looks something like “W. Sourisch” or some such.
Today is the birthday of John Holme Ballantine (February 28, 1834-April 27, 1895). He was the second of three sons of Peter Ballantine, who founded P. Ballantine & Sons. In 1857, he brought on his three sons as partners. John Holme served as president of the family brewery from 1883 until his death in 1895.
This is John Holme’s obituary from the Genealogical and Memorial History of the State of New Jersey:
And here’s a history of the Ballantine brewery from “A History of American Manufactures from 1608 to 1860,” by John Leander Bishop, Edwin Troxell Freedley, Edward Young, published in 1868:
Today is the birthday of James Younger (February 28, 1818-August 5, 1868). He was born in Alloa, Clackmannanshire, Scotland, and was the son of George Younger, and the grandson of George Younger, who founded the brewery that would become George Younger and Son in 1764. He was also a first cousin of Robert Younger (1850-1887) and the ancestor of the Younger family of York, North Yorkshire. Presumably because he wasn’t the first, but one of several in the very early days of the brewery, there’s very little information about him I could find.
He married Janet McEwan, daughter of John McEwan, in November 1850.
Today is the 41st birthday of Jeff Bell, whose alter ego was, until several years ago, Stonch, one of England’s best bloggers. He retired from blogging to concentrate on his new job as landlord of a London pub, The Gunmakers, in Clerkenwell, a village in the heart of London. I stopped by to meet Jeff on my way back from a trip to Burton-on-Trent years ago. And several years back, I saw Jeff several times during GBBF week. But later, the blogging started up again, and he moved on from that pub, and for a time he was the landlord of the Finborough Arms in Earl’s Court, next to the Finborough Theatre, but he’s moved on from there, and for awhile was tramping around Italy as an “Englishman living in Tuscany.” But he’s back in England, and has taken up residence in the East Sussex town of Rye as the publican and proprietor of the Ypres Castle Inn. Join me in wishing Jeff a very happy birthday.
Jeff Bell, a.k.a. Stonch, at The Gunmakers Pub in central London.
Today is the birthday of Joseph Metcalfe (February 28, 1832-?). There’s very little information I could find about Joseph Metcalfe. He appears to have been born in Yorkshire, England and was a brewer who owned breweries in both Louisville, Kentucky and New Albany, Indiana, which is just across the Ohio River from Louisville.
He’s mentioned, curiously, in Germans in Louisville, in the prehistory of the town, from a German perspective.
And again similarly in an Encyclopedia of Louisville:
Here’s the story from IndianaBeer.com:
Colonel Joseph Metcalfe started a brewery in New Albany in 1847 which he sold to William Grainger in 1856 who sold it to Paul Reising in 1857. Reising sold it to Martin Kaelin in 1861 who renamed it Main Street Brewery. This was a two-story building of 40×60 feet with two lagering cellars. It employed five men who made 3,600 bbls by 1868.
And this is how he’s mentioned in Hoosier Beer: Tapping Into Indiana Brewing History:
Tavern Trove has a slightly different timeline for the brewery, as do a number of sources.
Joseph Metcalfe Brewery 1847-1857
William Grainger 1857-aft 1857
Paul Reising Aft. 1857-1861
Martin Kaelin, Main Street Brewery 1861-1882
Louis Schmidt, Main Street Brewery 1882-1883
Hornung and Atkins, Main Street Brewery 1883-1886
Jacob Hornung, Main Street Brewery 1886-1889
Indiana Brewing Co. 1889-1895
Pank-Weinmann Brewing Company. 1895-1899
Merged with the Southern Indiana Ice and Beverage Co. of New Albany, Indiana in 1899
This is Metcalfe’s brewery shortly after he had sold it to Paul Reising.
Wednesday’s ad is for Croix De Lorraine Le Bon Bock,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. This one, following the theme of the man holding a tankard of beer, is for their bock beer. I don’t know who the artist is that created the poster.
Today is the birthday of Albert Braun (February 27, 1863-February 27, 1895). He was born in Dusseldorf, Germany, and emigrated to the U.S. when he was 25, in 1888. He worked at several breweries, including Anheuser-Busch in St. Louis, before settling in Seattle in 1889. The following year he opened the Albert Braun Brewing Association. It was in business only un 1893, when it merged with several other local breweries to become part of the Seattle Brewing and Malting Company.
The only photograph I could find of Braun is in the group shot, which in ran in a nostalgia piece in the newspaper, in 1934. Braun is apparently seated at the far left.
This biography is from “An Illustrated History of the State of Washington, by Rev. H.K. Hines, published in 1893:
ALBERT BRAUN, vice-president of the Seattle Brewing and Malting Company was born at Dusseldorf, on the Rhine, Germany, in February, 1863. He was educated in the schools of Germany and then traveled quite extensively through the European countries. His business career began under the direction of his father, who was an extensive manufacturer of preserved fruits, vegetables, meats and fancy canned goods, and was continued in the same industry, in partnership with his brother at Mainz, on the Rhine.
In 1888 Mr. Braun sold his interest and came to the United States and, upon the advice of Adolphus Busch, president of the Anheuser- Busch Association, of St. Louis, Missouri, he entered the brewery of Peter Doelger, of New York, and learned the practical workings of the business, completing his instruction in the details at the Anheuser-Busch brewery in St. Louis.
In 1889 Mr. Braun made a trip through the Northwest, and, after a short visit in Seattle, he was so favorably impressed with the people and location of the city that he decided upon the city as a location for future settlement. He then returned to St. Louis and continued his studies of the brewery business up to March 1, 1890, when he again visited Seattle and at once engaged in the organization of the Albert Braun Brewing Association, which was incorporated with a capital of $250,000, he being duly elected president and general manager. The brewery was erected six miles south of Seattle, very complete in all its appointments, with a capacity of 70,000 barrels per year, the Product finding a ready market in Washington, region, Idaho and British Columbia. Continuing up to 1893, the Albert Braun Brewing Association was consolidated with the Bay View Brewing Company and the Claussen-Sweeney Brewing Company, and incorporated as the Seattle Brewing and Malting Company, with capital stock of $1,000,000. The affairs of the new association were conducted by the managers of the old breweries, the official corps being: Andrew Hemrich, President; Albert Braun, Vice-President; Edward F. Sweeney, Secretary; and Fred Kirschner, Treasurer.
The company expects to develop brewing and malting into one of the leading interests of the city of Seattle, and as their product has competed successfully with the best Eastern brands there is little doubt of an auspicious future.
Mr. Braun is also interested in various other enterprises of the city and he has perfect faith and confidence in the future of Seattle and the Sound districts.
According to Brewing in Seattle, by Kurt Stream, Braun was named Vice-President of Seattle Brewing and Malting. Here’s how it went down:
The Seattle Times also has a story about what happened to Braun’s brewery:
ALBERT BRAUN arrived from Iowa soon after Seattle’s Great Fire of 1889. Within a year and a half, the young German immigrant, with financial help from local and Midwestern investors, built a brewery about 2 miles south of Georgetown.
The serpentine Duwamish River is hidden behind the brewery. Directly across the river, on its west side and also hidden, was the neighboring community of South Park. Braun’s name is emblazoned on the brewery’s east facade, and so it was best read from the ridge of Beacon Hill and from the trains on the railway tracks below.
The brewing began here December 1890, and the brewery’s primary brands, Braun’s Beer, Columbia Beer and Standard Beer, reached their markets in March 1891. The 1893 Sanborn fire insurance map for Seattle includes a footprint of the plant that is faithful to this undated photograph. The map’s legend notes that the buildings were “substantial, painted in and outside” with “electric lights and lanterns” and that a “watchman lives on the premises.” It also reveals, surprisingly, that the brewery was “not in operation” since July of that year. What happened?
The economic panic of 1893 closed many businesses and inspired a few partnerships, too. Braun’s principal shareholders partnered his plant with two other big beer producers, the Claussen Sweeney and Bay Views breweries, to form the Seattle Brewing and Malting Co. Braun’s landmark was then designated “Albert Braun’s Branch.”
Of the three partnering breweries, this was the most remote, and it was largely for that reason, it seems, that it was soon closed. The upset Braun soon resigned; sold most of his interest in the partnership; and relocated to Rock Island, Ill. There, he started work on a new brewery and fell in love, but with tragic results: Early in 1895, Braun committed suicide, reportedly “over a love affair.”
For six years after its closing, the tidy Braun brewery beside the Duwamish River stood like a museum to brewing, but without tours. Practically all the machinery was intact, from its kettles to its ice plant, until the early morning of Sept. 30, 1899. On that day, The Seattle Times reported, “the nighthawks who were just making their way home and the milkmen, butchers and other early risers were certain that the City of Tacoma was surely being burned down.” They were mistaken. It was Braun’s brewery that was reduced to smoldering embers. The plant’s watchman had failed that night to engage the sprinkler system connected to the tank at the top of the five-story brewery.
There is at least a hint that the brewery grounds were put to good use following the fire. The Times, on Aug. 11, 1900, reported that the teachers of the South Park Methodist Episcopalian Sunday school took their classes “out for a holiday on the banks of the beautiful Duwamish River, (and for) a pleasant ride over the river to the Albert Braun picnic grounds.”
Albert Braun took his own life, with a gun shot to the heart, on February 27, 1895, at the young age of 32. While still holding a significant number of Seattle Brewing & Malting Co. shares, he was not considered well-to-do in the matter of ready cash. Additionally, Braun had left Seattle for Illinois, after millionair brewer, Otto Huber, indicated that he was interested in partnering with Braun in the purchase of the LaSalle Brewing Co. For what ever reason Huber went back on his promise, leaving Braun with no immediate prospects and in a state of despair.
Braun’s estate was $25,000, which would be approximately $700,000 today.
He has more about the Albert Braun Brewery, too.
Wednesday’s ad is for Croix De Lorraine Limonade “Royale,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. In addition to beer, they also produced a popular lemonade, though I don’t know what made it “royal.” As for the name at the bottom, “Roger Thevenot,” one auction site suggested it was the name of a restaurant or tavern owner, but that doesn’t make sense to me, it looks too much like a part of the poster to be something they just added to every poster with a different name. The artist is that created the poster was named “Regoz.”