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Archives for February 5, 2020

Beer In Ads #3250: Meistertrunk

February 5, 2020 By Jay Brooks Leave a Comment

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Wednesday’s ad is for Meistertrunk, from 1930. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Kronenbrauerei, or Kronen Privatbrauerei Dortmund, which is located in Dortmund, Germany. It “was one of the oldest breweries in Westphalia and has its headquarters at the Old Market in Dortmund. The company was able to look back on more than 550 years of brewing tradition and was family-owned from 1729 until 1996.” It was acquired by Dortmunder Actien Brauerei in 1996, and today is part of the Radeberger Group. The poster was created by German artist and architect Siegmund Suchodolski.

Meistertrunk-1930

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Historic Beer Birthday: Henry C. Moffat

February 5, 2020 By Jay Brooks Leave a Comment

moffats
Today is the birthday of Henry C. Moffat (February 5, 1844-December 30, 1920). He was son of James Moffat, who along with his father John founded one of the earliest breweries in Buffalo, New York in 1833. It was later called the James Moffat Brewery, and after that the Moffat & Service Brewery. After his father died, Henry took over the brewery, renaming it the Henry C. Moffat Brewery in 1890, which was closed by Prohibition in 1920. It briefly reopened after repeal, in 1934, as Moffat’s Ale Brewery, but closed for good the same year.

moffats-brewery-truck

There’s surpringly little information I could find about Henry himself, not even a photograph. This account of his brewery is from “100 Years of Brewing,” published in 1903:

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henry-moffat-100yrs-2

moffats-drawing

According to John & Dave’s Buffalo Brewing History, John Moffat, along with his son James, acquired what was Buffalo’s second brewery and named it the Moffat Brewery.

Kane, Peacock and Relay brewery was short lived however and a 1909 article in the Buffalo Evening Times indicates John Moffat and his son James purchased the brewing operation around 1833. Also, the 1836 Buffalo City Directory lists Moffat as a brewer at that location. The 1839 Directory lists James Moffat & Co. as a “Brewery, Soap and Candle Factory”. The Moffat Brewery continued in operation until son James died and it was sold to Arthur Fox and became the Fox and Williams Brewery. In 1876 it was sold back to the Moffat family and continued in operation at the same location until the advent of Prohibition forced their closure in 1920. After Prohibition the Phoenix Brewery continued brewing “Moffats Pale Ale” through an agreement with the Moffat family.

Moffats-Pale-Ale-Labels-Phoenix-Brewery-Corp

And “History of the City of Buffalo and Erie County, Volume 2,” published in 1884, has this to say about Buffalo’s earliest brewers, including Moffat:

buffalo-brewers

moffats-brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: John L. Hoerber Jr.

February 5, 2020 By Jay Brooks Leave a Comment

hoerber
Today is the birthday of John L. Hoerber Jr. (February 5, 1848-April 1, 1927). His father, John L. Hoerber, founded the John L. Hoerber Brewery in 1858 of Chicago, Illinois, located at 186 Griswold Street. There was very little information I could find about him or his son, not even a photo. But their brewery appears to have taken on a partner in 1864, and was renamed the Hoerber & Gastreich Brewery, but just one year later was hte John L. Hoerber Brewery again. But in 1865 it was sold. As far as I can tell, another John L. Hoerber Brewery was opened in 1864, located at 216/224 West 12th Street, but appears to also have been sold in 1882. Then in 1882, yet another brewery was opened at 646/662 Hinman & 22nd Streets, though it 1885 it changed its name again from brewery to the John L. Hoerber Brewing Co., which is stayed until prohibition. After prohibition, it reopened as The Hoerber Brewing Co., and remained in business until 1941, when it closed for good.

hoerber-draught

There’s some information about junior in “The Book of Chicagoans: A Biographical Dictionary of Leading Living Men of the City of Chicago,” published in 1911:

John-Hoerber-Jr-bio

Hoerbers-Beer-Labels-Hoerber-Brewing-Company

Chicago historian and beer writer Bob Skilnik had an article in the Chicago Tribune that mentioned the Hoerber Brewery in 1997:

A population increase from a few hundred in 1833 to more than 100,000 in 1860 opened the market and made success possible for scores of brewers. In 1857, the city council ordered the grades of all existing properties to be raised to a height that would ensure proper drainage. John Hoerber used this opportunity to raise his combination saloon, store and boardinghouse and install a small brewery underneath, pumping fresh beer to his customers. By doing so, Hoerber beat the now-defunct Siebens on West Ontario by about 150 years for the title of Chicago’s first brew pub.

Cream-of-Malt-Premium-Beer-Labels-Hoerber-Brewing-Company

Hoerber-Beer-Labels-Hoerber-Brewing-Company

Filed Under: Birthdays, Just For Fun Tagged With: History, Illinois

Beer Birthday: Roger Protz

February 5, 2020 By Jay Brooks Leave a Comment

protz
Today is the 81st birthday of British beer writer Roger Protz. Roger, of course, if one of Britain’s best-known beer writers, having authored over twenty books on the subject, including being the editor of CAMRA’s Good beer Guide for two decades. He’s also been very active in CAMRA through much of their history. Although our paths cross only occasionally, Roger’s great to share a pint with, and we apparently love a lot of the same British television shows, something I discovered after many beers at Het Anker in Belgium a few years ago. Join me in wishing Roger a very happy birthday.

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Roger with Melissa Cole at the Great British Beer Festival in 2009.

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Roger with Austrian beer writer Conrad Seidl in Belgium during a press junket there in 2013.

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Roger with a bottle of Pliny the Elder I brought with me to England for him in 2008.

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At our table at BrewDog in Brussels after judging in 2016, from bottom left: John Holl, me, Roger, Pete Brown, Tim Hampson and Adrian Tierney-Jones.

Filed Under: Birthdays Tagged With: England, Great Britain

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