Saturday’s ad is for Bock Beer, from the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for an unknown breweries Bock Beer around the turn of the last century, and I likewise have no idea who created the poster.
Archives for February 8, 2020
It was originally founded by American jockey Tod Sloan, who so wanted to create the atmosphere of a New York saloon that he actually bought one in New York, had it dismantled, shipped to Paris and rebuilt it where it stands to day at 5 rue Daunou (Sank Roo Doe Noo). It’s original name was simply the New York Bar when it opened on Thanksgiving Day in 1911. Sloan initially hired a Scottish bartender from Dundee named Harry MacElhone to run it, who twelve years later bought the bar in 1923 and added his first name to it. Shortly after opening, it began attracting American expatriates and celebrities, including such “Lost Generation” writers as F Scott Fitzgerald, Gertrude Stein and Ernest Hemingway. George Gershwin supposedly wrote “An American In Paris” there, and it has been visited by many movie stars over the years, from Humphrey Bogart to Clint Eastwood. In the book Casino Royale, Ian Fleming’s character Bond said it the best place in Paris to get a “solid drink.” It’s also where the Bloody Mary was first conceived, as well as the White Lady and the Sidecar.
Andrew started working in the bar in 1939, when he was 16, and never left. He took over for his father Harry MacElhone in 1958 and continued to run the bar for 31 years, until 1989. He’s also credited with creating the Blue Lagoon cocktail in the 1960s, when Blue Curaçao was first available in bottles.
Earlier today, the 20th annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and was sequestered in the dark, dank basement out of the view of the beautiful Bay Area sun for most of the morning. We judged over 100 Double and Triple IPAs for most of the morning.
- 1st Place: Kern River Double Church
- 2nd Place: Revision Double IPA
- 3rd Place: Riip Beer Co. Gimpier McGee
Peoples Choice Awards
- People’s Choice Award — Double IPA: Slice Doobie Snacks
- People’s Choice Award — Triple IPA: Slice Wombo
Congratulations to all the winners.
Today is the birthday of Lüder Rutenberg (February 8, 1816-June 14, 1890) who was born in Bremen, Germany. He was an architect, a builder and one of the co-founders of Beck’s Brewery, formally known as Brauerei Beck & Co. “The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas May. In 1875, Thomas May left the brewery which then became known as Kaiserbrauerei Beck & Co.”
Here’s a short biography of Lüder Rutenberg, translated from his German Wikipedia page:
Rutenberg — son of the builder Diedrich Christian Rutenberg — learned after visiting the Remberti and the grammar school with his father. He studied from 1836 to 1840 in Berlin physics, chemistry and technology. From 1841 he was an employee at his father.
In 1847 he became an independent architect. Its operation was one of the largest construction companies in Bremen. Lüder Rutenberg was especially during the expansion of the Bremen suburbs as a builder for the typical residential streets with one- or two-story terraced houses successfully. Men of his profession erected at that time for its own account and sold whole streets of houses or flats profitably. 1849 by the Bremen Senate a request Rod Berg refused to be allowed to build in Bremen similarly large tenement houses such as in Hamburg or Berlin. Had been such application is approved, this greatly affect the appearance of many neighborhoods Bremen would have had.
1853 rose Rutenberg in the brewery business and acquired with his sister and his brother-in as a partner, the Runge brewery, which he in St. Pauli Brewery renamed and goal for until 1870 the largest brewery in Bremen. Later he bought along with the master brewer Heinrich Beck several smaller breweries and participated in 1873 in the construction of a brewery in the New Town, the then Kaiser brewery was later large brewery Beck & Co.