Saturday’s ad is for Brasserie De Montebèliard, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie De Montebèliard, a.k.a. Louis Arlen & Cie., located in the city of Montbéliard, in eastern France. It was founded in 1840 and closed in 1970. I don’t know who created this poster of the brewery.