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Jay R. Brooks on Beer

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Archives for April 2020

Beer In Ads #3336: Heineken Pint Serving Pints

April 30, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Let meest getapt!,” Google translates as “please most tapped,” which I suspect is something like “the most popular tapped beer.” I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3335: Heineken Pilsener Bier

April 29, 2020 By Jay Brooks

Wednesday’s ad is for Heineken Pilsener Bier, from the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3334: Under The Heineken Table

April 28, 2020 By Jay Brooks

Tuesday’s ad is for Heineken Beer, from around the 1950s, maybe a little later. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but it’s certainly a strange one.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer Birthday: Abram Goldman-Armstrong

April 28, 2020 By Jay Brooks

naobf
Today is the 42nd birthday of Abram Goldman-Armstrong, a Portland-based beer writer who is the managing editor of the Northwest Brewing News and also writes online at Brewsville. Abe also is the organizer of the North American Organic Brewers Festival and by day works in construction. When Abe was writing for the Celebrator Beer News several years back, during GABF we spent an evening drinking out and about the city eventually ending up at the Denver Diner, during which time I discovered I’d spent the entire evening calling him by the wrong name — d’oh. Anyway, these days I can get his name right. Join me in wishing Abe a very happy birthday.

Abe Goldman-Armstrong as Beer Patrol Man
As “Beer Patrol Man” at the 2009 OBF Parade.

Abe & Ed Bennett
With Ed Bennett at the OBF Parade, also in 2009.

Abe-Timbers-Billboard
Abe’s also a big fan of the local soccer team, the Portland Timbers, and recently appeared on a billboard for the team as they joined the MLS several years ago.

Filed Under: Birthdays Tagged With: Oregon, Portland

Beer In Ads #3333: Heineken, Mostly Tapped

April 27, 2020 By Jay Brooks

Monday’s ad is for Heineken Beer, from around the 1950s, maybe a little later. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but the text below Heineken’s Bier, “‘het meest getapt!,” which translates as “the most tapped!” Google went with “mostly tapped,” but happily a Dutch friend corrected that.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3332: Heineken’s Bier Offers You The Best

April 26, 2020 By Jay Brooks

Sunday’s ad is for Heineken Beer, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but the text below Heineken’s Bier, “‘Biedt U Het Beste,” translates as “Offer You the Best.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3331: Heineken Police Chase

April 25, 2020 By Jay Brooks

Saturday’s ad is for Heineken Beer, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but the text below Heineken’s Bier, “‘Loo uit de Brouwerij,” although I’m not sure what that first letter is supposed to be. Is an “L” or does that flourish before it have some meaning? With an “L,” it translates as “Loo from the Brewery,” so I suspect it is something like “straight from the Brewery,” or something like that. Or maybe “A steal from the brewery.” Anybody know?

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3330: Heineken’s Oók Thuis

April 24, 2020 By Jay Brooks

Friday’s ad is for Heineken Beer, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but the text below Heineken’s Bier, “Oók thuis,” translates as “also at home.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3329: Heineken’s Bier, Also At Your Home

April 23, 2020 By Jay Brooks

Thursday’s ad is for Heineken Beer, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but the text below Heineken’s Bier, “ook bÿ U thuis,” translates as “also at your home.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3328: Heineken’s Bier, Purple Suit

April 22, 2020 By Jay Brooks

Wednesday’s ad is for Heineken Beer, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

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