Saturday’s ad is for Heineken Beer, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but the text below Heineken’s Bier, “‘Loo uit de Brouwerij,” although I’m not sure what that first letter is supposed to be. Is an “L” or does that flourish before it have some meaning? With an “L,” it translates as “Loo from the Brewery,” so I suspect it is something like “straight from the Brewery,” or something like that. Or maybe “A steal from the brewery.” Anybody know?
Archives for April 25, 2020
Today is my good friend and colleague Stephen Beaumont’s 56th birthday. And not only a friend, but a neighbour, partner and ally, too (inside joke). In addition to his Blogging at World of Beer online, Stephen’s written numerous books, including the recent World Atlas of Beer (along with Tim Webb) and the Pocket Beer Book, among much else. Join me in wishing Stephen a very happy birthday.
With Luke Nicolas from New Zealand’s Epic Brewing in D.C. for CBC several years ago.