Tuesday’s ad is for Heineken Beer, from around the 1950s, maybe a little later. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but it’s certainly a strange one.
Archives for April 28, 2020
Today is the 42nd birthday of Abram Goldman-Armstrong, a Portland-based beer writer who is the managing editor of the Northwest Brewing News and also writes online at Brewsville. Abe also is the organizer of the North American Organic Brewers Festival and by day works in construction. When Abe was writing for the Celebrator Beer News several years back, during GABF we spent an evening drinking out and about the city eventually ending up at the Denver Diner, during which time I discovered I’d spent the entire evening calling him by the wrong name — d’oh. Anyway, these days I can get his name right. Join me in wishing Abe a very happy birthday.