Thursday’s ad is for Heineken, from 1873. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and identifies it as being located in Amsterdam and Rotterdam. The poster was created by Amand Lithographers of Amsterdam.
Archives for May 14, 2020
Today is also the birthday of Brian Stechschulte, former executive director of the San Francisco Brewers Guild, who then worked for Speakeasy Ales & Lagers as their Public Relations & Media Director for a time, but since late 2017 has been the Director of Marketing for Drake’s Brewing. I’m just guessing at Brian’s age, but by my reckoning he’s got to be about 42 this year. In addition to his regular work, he also writes online at All Over Beer and Bygone Beer. Brian’s a terrific ambassador for beer and a great addition to the industry now that’s a working stiff. I think of him as a kindred spirit. Please join me in wishing Brian a very happy birthday.
Today is the 60th birthday — the Big 6-O — of Dan Carey, the mad alchemist brewer of New Glarus Brewing. I first met Dan at Hop School in Yakima, Washington many years ago, but I’ve been enjoying his beers far longer than that. He’s a fellow lover of brewing history and a terrific person, as well as one of the industry’s finest brewers. Join me in wishing Dan a very happy birthday.
Today is the 60th birthday — the Big 6-O — of John Martin, one of the founders of Triple Rock Brewery & Alehouse in Berkeley. John, with his brother Reid, started one of the first five brewpubs in the U.S., and the only one that’s still owned by the same family that founded it. John also owns Drake’s Brewing and the Jupiter Taproom, too. He’s active in the local beer community and also with the CCBA, plus he’s a great guy with a very distinctive laugh. Join me in wishing John a very happy birthday.
John, me and Peter Hoey at last year’s opening gala for SF Beer Week.