Monday’s ad is for Heineken, from maybe the 1960s or possibly later. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This ad is for their Bokbier, showing three respectable gentlemen straight out of a Rembrandt painting. But it looks more like it’s just trying to emulate that style, and otherwise looks more modern. The text at the bottom, “Deze tijd brengt van oudsher Heineken Bokbier” is translated by Google as “This time brings from traditionally Heineken Bokbier,” so I suspect it’s meant to invoke a sense of tradition.
Archives for May 18, 2020
Today is the 38th birthday of Jame Watt, co-founder of the Scottish brewery BrewDog. I first met James in Philadelphia during Philly Beer Week in 2009. Bill Covaleski, Greg Koch and I took James for his first cheesesteak at Jim’s after a beer event. I’ve run into him a few times since then and it’s always a good time. Join me in wishing James a very happy birthday.
Today is the 46th birthday of Jeff Bagby, who until a few years ago was the head brewer extraordinaire at Pizza Port in Carlsbad. There, you used to be able to read the entire biography of Jeff “Extra Spicy” Bagby. I’m not sure when it was written, but it’s no longer there, but it ended with the following sentence. “Jeff has his sights set on winning a GABF Brewpub of the Year award and we most definitely believe it is in his future as well.” Eight years ago at GABF, Jeff won an amazing seven medals and Pizza Port Carlsbad was awarded the Large Brewpub and Large Brewpub Brewer of the Year. That means his plaid pants got to go up on stage a record eight times! You can see a retrospective of Jeff’s plaid choices over the years, too, at Jeff “Lucky Pants” Babgy Wins Big. Once he started working on opening his own brewery, I suggested he should consider “Plaid Brewing” or some variation of that idea, like “Plaid Pants Brewing” or “Lucky Plaid Brewing.” Unfortunately, he went with a more sensible Bagby Beer Co., which opened a few years ago. All, well some, kidding aside, Jeff is a terrific brewer and a hell of a washoes player, though I still think Dave Keene and I could beat him and Tomme again. Join me in wishing Jeff a very happy birthday.
Jeff with his then-girlfriend, now wife, Dande at GABF a few years ago. And yes, those are his lucky pants.
Dandelian and Jeff Bagby in the upstairs loft dining area of their new brewery. The plaid back of the bench seating was inspired by Jeff’s winning plaid pants that he used to wear for GABF award ceremonies, as I detailed several years ago in Jeff “Lucky Pants” Bagby Wins Big.