Thursday’s ad is for Heineken, from 1953. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Frans Mettes.
Archives for May 28, 2020
Today is the birthday of John the Fearless (May 28, 1371–September 10, 1419). He was “also known as John of Valois and John I of Burgundy, [and] was Duke of Burgundy from 1404 to 1419. He was a member of the Burgundian branch of the Valois Dynasty. For a period of time, he served as Regent of France on behalf of his first cousin King Charles VI of France, who suffered from severe mental illness.”
Here’s another short biography from the University of Ohio’s eHistory:
Philip the Good John earned the moniker Fearless during a crusade he attempted to lead against the Turks in Nikopol in 1396. The Crusaders were defeated and John was captured. He was ransomed a year later. At the age of 33 he succeeded his father as duke. During the battle of Agincourt he was noticeably missing. During the next few years he negotiated with Henry V but no firm alliance was ever struck. He was assassinated in 1419 by partisans of the the dauphin Charles (later King Charles VII) during a negotiation session.
The origin of Gambrinus is “most widely believed to be John the Fearless (1371–1419), who some also believe to be the inventor of hopped malt beer.”
This speculation is written by Hugh Evans for the Homebrew Emporium:
The second historical figure who may have been mythologized into Gambrinus was John the Fearless (1371-1419), Duke of Burgundy. While Burgundy was known then as now more for wine than beer, it too produced a lot of ale. More surprising, John the Fearless is credited with being influential in the introduction of hops to European brewing. Prior to the use of hops, European brewers used a collection of herbs called Gruit to provide a bitter component to beer, as well as to help stabilize it. John Duke of Burgundy appears to have encouraged brewers in his fiefdoms to switch to using hops during his reign, reinforcing a trend that was already spreading across the continent.
And this is from the Lord of the Drinks:
An alternative name is John the Fearless (1371-1419), who was Duke of Burgundy. This John was also quite fond of long drinking sessions. Plus under his reign the use of hops in beer was legalized in several areas in Belgium. Since the mythical Gambrinus is said to have introduced hops, this could be a clear indication. Although hops was already used in nearby areas before John, and all together it took about 500 years before this ingredient had found its way to all corners of “the Lowlands”.
Today is the birthday of Charles Green (May 28, 1811-July 31, 1901). He was born in upstate New York and in the early 1840s became a hop merchant with his son, calling the business Charles Green & Son. According to the Brewers’ Journal, he was “one of the earliest and most widely known hop merchants of Central New York.”
This short biography is from his Find-a-Grave page:
Hubbardsville farmer, speculator and hop dealer, supervisor 4 terms, school director and assessor. In 1835 taught school at Hamilton Center, 1836 at Hubbardsville, 1837 again at Hamilton Ctr. 1838 entered store of Gideon Manchester, assignee of Hart & Hunt, Hubbardsville. Bought the stock and continued the business three years. Since that time has been in the hop business and in company with his sons, Walter J. & Charles G. Married 1839 Mary Jane Hubbard and had 4 children, the above sons and Eliza Jane & Mary G.
And this fuller biography is from the Michael Brown Rare Books site, which had for sale some letter to and from Charles Green and his company.
Charles Green was a Hubbardsville farmer, speculator and hop dealer, one of the earliest and most widely known hop merchants of Central New York with dealings from the east coast to the Midwest and as far south as Virginia and Kentucky. Charles Green was born 28 May 1811, at Sangerfield, New York. He was the son of David Green (1769-1853) and Deliverance Hatch (1769-1862). The Greens at some point moved to Hubbardsville, New York, in Madison County. Charles Green led an active life at Hubbardsville. He was a supervisor 4 terms, a school director and an assessor. In 1835 he taught school at Hamilton Center, in 1836 at Hubbardsville, and in 1837 taught again at Hamilton Center.
Charles Green married on 30 October 1839 to Mary Jane Hubbard (1822-1902), daughter of Oliver Kellogg and Mary (Meacham) Hubbard. Together the couple had four children: Eliza Jane Green (1841-1916); Charles Germain Green (1845-1923); Walter Jerome Green (1842-1885); and Mary Genevieve Green (born 1847).
In 1838 Charles Green entered the store of Gideon Manchester, assignee of Hart & Hunt, Hubbardsville. He bought the stock and continued the business three years. Afterwards he got into the hop business eventually bringing into business his sons, Walter J. and Charles Germaine Green. Green first started in the hop business in 1850. In 1865 a partnership was formed with his son Walter Jerome Green, under the firm name of Charles Green & Son, with headquarters at Hubbardsville. The company later appears as Charles Green & Sons when Charles Germaine Green joined the firm.
Charles Green & Son established a private bank in 1872, and in 1875 it was moved to Utica and continued until 1884. The firm was then changed to Charles Green, Son & Co., as O.W. Kennedy and J.W. Hayes joined the business. In 1891 the bank was removed back to Waterville, and the firm became Charles Green, Son, Brainard & Co., through the purchase of the interest of Mr. Hayes by I.D. Brainard, Charles Green’s son-in-law.
I. D. Brainard was born in Hubbardsville, New York, September 27, 1846, the son of Ira and Jemima (Beebe) Brainard. He was educated at the Clinton Liberal Institute, after which he engaged in the hop business. In 1891 the firm of Charles Green, Son & Co., hop merchants and bankers was formed. The banking house is in Waterville, and was in charge of Brainard. He had been president of the village two terms, and had been a member of the Board of Education for ten years. In 1870 Mr. Brainard married M. Geneva Green, by whom he had one son, Charles Green Brainard. M. Geneva Green was the daughter of Charles Green and the sister of Walter Jerome and Charles Germain Green.
Charles Green died at the age of 90 in 1901 and was buried in the family burial plot at Graham Cemetery, Hubbardsville, Madison County, New York.