Friday’s ad is for Heineken, from maybe the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the top, “Entre amis on boit Heineken la bière de l’élite,” Google translates as “Among friends we drink Heineken the beer of the elite.” Since it mentions being imported in the text, as well, this was undoubtedly for sales in another country, but I’m not sure which one nor do I know who created this poster.
Archives for May 29, 2020
Today is the birthday of Chris Crabb, who does public relations for the Oregon Brewers Festival and other clients in the beer industry through her agency, Crabbsoup. If you’ve had any dealing with OBF, you’ve undoubtedly encountered Chris, because she does an amazing amount of work to get OBF up and running smoothly every year. Plus, she does all that hard work while keeping a smile on her face the entire time. Join me in wishing Chris a very happy birthday.
Today is the 60th birthday — the Big 6-O — of Tony Magee. Tony is the founder and owner of Lagunitas Brewing. We first met in the mid-1990s when I visited the old brewery, before they moved to their present location, and have been good friends ever since. A few years ago, I wrote a profile of Tony for Beer Connoisseur magazine. With his beautifully twisted, iconoclastic vision, Tony’s built an amazing empire. His unique beers, and especially their quirky label designs and text, are always a treat. I know some people are down on the brewery since their sale to Heineken, but as far as I’m concerned, Tony is still Tony. Join me in wishing Tony a very happy birthday.
Performing the Big Bill Broonzy song, Key to the Highway, at the Brewing Network’s Winter Brews Festival in January of 2010.
At the CCBA’s California Beer Summit several years ago.