Thursday’s ad is for Heineken, from maybe the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. In addition to the text at the bottom, “Gebotteld in de Brouwerij” is translated by Google as “Bottled in the Brewery,” below Heineken’s at the top are the two words “Houdbaar Flesschenbier,” which Google translates as “Shelfable bottle beer.”
Archives for May 2020
Beer In Ads #3356: Heineken, Bottled In The Brewery
Wednesday’s ad is for Heineken, from maybe the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Gebotteld in de Brouwerij” is translated by Google as “Bottled in the Brewery.”
Beer In Ads #3355: Heineken, India’s Health Drink
Tuesday’s ad is for Heineken, from 1938. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This ad is for their Indian brewery, declaring themselves to be India’s health drink, at least I think that’s what they’re saying. The text at the bottom, “Indië’s Heildronk met Heineken’s Hollandsch bier in indië gebrouwen” is translated by Google as “India’s heal drink with Heineken’s Dutch beer brewed in India,” so I suspect they mean health drink.
Beer In Ads #3354: Heineken’s Traditional Bokbier
Monday’s ad is for Heineken, from maybe the 1960s or possibly later. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This ad is for their Bokbier, showing three respectable gentlemen straight out of a Rembrandt painting. But it looks more like it’s just trying to emulate that style, and otherwise looks more modern. The text at the bottom, “Deze tijd brengt van oudsher Heineken Bokbier” is translated by Google as “This time brings from traditionally Heineken Bokbier,” so I suspect it’s meant to invoke a sense of tradition.
Beer In Ads #3353: Heineken’s Bierbrouwerij Maatschappij Detail
Sunday’s ad is for Heineken, from the late 1800s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This is a postcard showing detail of the poster for Heineken’s Bierbrouwerij Maatschappij that I shared yesterday. I’m not sure who created this artwork.
Beer In Ads #3352: Heineken’s Bierbrouwerij Maatschappij
Saturday’s ad is for Heineken, from the late 1800s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and unfortunately, this is the biggest image of it I could find. I’m not sure who created this poster.
Beer In Ads #3351: Heineken’s Bierbrouwerij Maatschappij HBM
Friday’s ad is for Heineken, from the 1870s or 80s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and is touting their “Handelsmerk” or trademark. The poster was created by Kunh & Benedictus, Lithographers of Rotterdam.
Beer In Ads #3350: Heineken’s Bierbrouwerij Maatschappij
Thursday’s ad is for Heineken, from 1873. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and identifies it as being located in Amsterdam and Rotterdam. The poster was created by Amand Lithographers of Amsterdam.
Beer In Ads #3349: Heineken’s The Haystack
Wednesday’s ad is for Heineken, from around 1870. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster is for De Hooiberg, or The Haystack, and identifies it as Stoombier Brouwerij, Heineken & Co., Amsterdam, and it was created by Dutch artist Johan Conrad Greive.
Beer In Ads #3348: Heineken Couple
Tuesday’s ad is for Bière de Vézelise, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster was created by Dutch artist Frans Mettes.