Monday’s ad is for Chimay, originally from mid-century, but this poster is a reproduction, and may even be contemporary. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Chimay Brewery, from the Scourmont Abbey (officially the Abbaye Notre-Dame de Scourmont), a Trappist monastery in Chimay, Hainaut, Belgium, and was founded July 25, 1850. I’m not sure who created this artwork.
Archives for June 8, 2020
Today is the birthday of Pedro Rodenbach (June 8, 1794-January 20, 1848). He was a military officer and fought in the Battle of Waterloo. When he left the army in 1818, he married a brewer’s daughter, Regina Wauters, who was from Mechelen in Belgium. After Pedro’s father died, he and his brothers, Alexander, Ferdinand and Constantijn, bought a brewery in Roeselare. When their agreed-upon partnership ended after fifteen years, Pedro and Regina bought them out. It was originally called Brasserie et Malterie Saint-Georges, but later became known as Brouwerij Rodenbach.
This is a translation of his Dutch Wikipedia page:
Pedro Rodenbach was the youngest brother of Alexander and Constantin Rodenbach. Like his older brothers Ferdinand Constantin and he enlisted in the French army. He joined there in February 1811 as a volunteer the Imperial Guard. He made the disastrous Russian campaign note (1812), and was second lieutenant in the 14th regiment of cuirassiers under in March 1813 Colonel About that last action came during the Battle of Leipzig (1813). Back in Belgium, he joined as a lieutenant (Belgian) carabineers, which were integrated into the Dutch army and battled in the Battle of Waterloo (1815).
Rodenbach took in 1818 resigned from the army. He married that year in Mechelen Regina Wauters, a rich brewer’s daughter. After the death of his father in 1820 he began working with his brothers Alexander and Ferdinand and his sister a company which included a distillery and a brewery.
In preparation for the Belgian revolution made by Pedro name to King William I to hand over a petition in June 1829, drawn up by his brother Alexander, the release of Louis de Potter and other political prisoners. At the outbreak of the revolution he was in the front row, he founded the “Reunion Central”, a revolutionary club including Rogier, Chazal and Ducpétiaux. He took charge of a company of volunteers, and drove at the September day gallop to Lille to the exiled Louis de Potter back to Brussels to accompany.
Pedro Rodenbach joined the new Belgian army as a colonel and was tasked to organize the 1st regiment of hunters on horseback. From August 1831 to February 1839 he was the military commander instead of Brussels.
In 1836 he bought the fortune of his wife Regina, his brothers share in the joint venture over. It was renamed Brasserie et Malterie Saint-Georges, later known as Brouwerij Rodenbach. However, he continued to live in Brussels, after his discharge from active military service in June 1839, and the effective management of the company was owned by his wife in Roeselare.
And this is the history currently on the brewery website:
The Rodenbachs moved from Andernach am Rhein to Roeselare in West Flanders. The Rodenbach line boasted numerous military men, poets, writers, brewers and entrepreneurs, as well as pragmatic revolutionaries and politicians.
Pedro Rodenbach took part in Napoleon’s Russian campaign and was instrumental in the Belgian revolution in 1830, which led to an independent Belgium. Three Rodenbachs were members of the constitutional congress when Belgium was founded. Constantijn Rodenbach was the author of the “Brabançonne”, the Belgian national anthem.
In 1836, Pedro Rodenbach, together with his entrepreneurial wife Regina Wauters, founded the brewery. However, it is Eugène Rodenbach whom RODENBACH has to thank for its unique quality and masterful character. Not only did he study the vinification of beer, but also optimised the maturation process in oak casks, or “foeders” (maturation casks). The world-renowned cask halls with their 294 oak casks, some of which are 150 years old, are protected as part of the industrial heritage of the Flemish Community.
Today is the 50th birthday — the Big 5-O — of Van Havig, co-founder and master brewer at Gigantic Brewing in Portland, Oregon. Van used to be the brewer at Rock Bottom in Portland, but left shortly after the merger between Rock Bottom and Gordon Biersch, when some offhand remarks got him the boot. That’s when I first became aware of met Van, when he brewed a beer called Ned Flanders for OBF, a Flanders red that was aged in five different kinds of barrels and then was blended back together. And this was back in 2006, long before sour beers became trendy. I remember enjoying the beer near the line for it and overhearing someone complaining about the beer, saying to a friend that it didn’t taste right and that something was wrong with it. Laughing to myself, that persuaded me it was a very bold choice of a beer to make for the festival, as there was clearly nothing else like it at OBF that year. I spent a morning with Van, Ben Love and John Harris, from Ecliptic Brewing, during OBF a few years ago as they brewed a collaboration together, which afforded me an opportunity to discover what a thoughtful, philosophical brewer Van is, and what a pleasure he is to share a beer with. Join me in wishing Van a very happy birthday.
During a collaboration brew at Gigantic a few years ago during OBF, with John Harris (from Ecliptic Brewing) and Gigantic’s Van and Ben Love.
Today is the birthday of Johann George Moerlein, who went by “George” (June 8, 1852-August 31, 1891). He was the son of Christian Moerlein, who founded the Christian Moerlein Brewery in 1853, when his son was one year old. He later joined the firm and was the vice-president at the time of his untimely death at 39.
And while he was obviously involved in the family business for all of his life, he’s perhaps more well-known for something else.
In 1884, he “got the idea to take a trip around the world. Ten days later he was on his way to traveling a total distance of 35,194 miles by railroad and steamer. Throughout his trip, Moerlein wrote letters documenting his journey which were published in the local papers, The Commercial Gazette and the Volksblatt. The Krebs Lithographing Company of Cincinnati created 110 color illustrations, chosen from a collection of over 800 original pictures gathered during Moerlein’s travels. In 1886 George Moerlein’s “A Trip Around the World” was published.”
While having little to with their brewery, the book is still fascinating. Here’s a few more of the illustrations from it: