Friday’s ad is for Van Alen Gueuze & Kriek, from 1949. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Van Alen lambic brewery, located in Waanrode, in East Flanders, Belgium. No on seems to know when it was founded, but it closed in 1980. I’m not sure who created this poster.
Archives for June 12, 2020
Today is the birthday of John Hemrich (June 12, 1823-August 24, 1896). He was born in Baden-Württemberg, Germany, trained as a brewer, and came to America when he was 25, and had breweries in New York, Iowa, Wisconsin, but eventually ended up in Washington state, where he founded the Bay View Brewery, which eventually merged with two other Seattle breweries to become the Seattle Brewing and Malting Co.
He’s also the father of Andrew Henrich, Alvin Hemrich, and Louis Hemrich, all of whom worked with other family members on a variety of brewery projects over the years. It’s a complicated story, but Gary Flynn at Brewery Gems is your best bet for understanding it all, and I recommend starting with his biography of John Hemrich.